Tuesday, January 8, 2008
Basics 5: Functions of Technology
See sidebar for basic functions of media/technology using the TRIAD-MC acronym.
Basics - 2: Communication theory
1. An American folk definition:
“The teacher at one end of a log and Mark Hopkins at the other.”
2. David Berlo: SMCR
3. Shannon-Weaver
MODELS OF COMMUNICATION: HARRISON
Harrison’s model contains the following dimensions
A: Communicator One (Teacher?)
B: Communicator Two (Learner?)
X: Subject
X’ Medium of transmission
I: coding
II: Relationship dimension
1 perception
2 encoding
3 decoding
4 response
“The teacher at one end of a log and Mark Hopkins at the other.”
2. David Berlo: SMCR
3. Shannon-Weaver
MODELS OF COMMUNICATION: HARRISON
Harrison’s model contains the following dimensions
A: Communicator One (Teacher?)
B: Communicator Two (Learner?)
X: Subject
X’ Medium of transmission
I: coding
II: Relationship dimension
1 perception
2 encoding
3 decoding
4 response
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